How to Write Better Content - Tips, Tricks and Trade Secrets

thumb

Content Marketing for Busy Professionals

You all know that to succeed with content marketing you need to produce high quality content on a regular basis, but who’s got the time to do all that? Thankfully there are some simple and free tools and techniques to help you get started.

thumb

Is Your Content Marketing Working

80% of Australian businesses have no idea if their content marketing is actually working. This 2015 report said that most could not track the ROI of their content marketing efforts. They don’t know if it’s even worth the effort.

thumb

It’s the Offer Stupid

Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your conversion rates? The abundance of testing and analytics services available makes it too easy to test everything about our marketing, yet lose sight of the fundamentals.

thumb

A Digital Dependency Intervention

Social media sites and digital media are not doing your business any long term favours. Any addiction to them spells trouble for your business. Google’s recent dropping of Authorship highlights just how cavalier many tech companies are with providing real service to your business.

thumb

How to Write Effective About Pages

Almost everybody makes the same basic mistake when writing About pages, bios or social media profiles - It’s Not About You. Learn how to create an About page that gets leads and sales.

thumb

How To Talk About Yourself Successfully

Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

thumb

Rich Data for Content Marketing and Social Media

A quick run-down on how to use rich data for greater content marketing and social media success. Tools, tips and code.

thumb

Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

thumb

80% of all Sales Influenced by Online

One of the dangerous myths or excuses about online business is that it only accounts for less than 10% of all sales so it’s not yet a priority for many business owners and marketers.

thumb

Business Owners Don’t Trust Web Developers

Not only don’t they trust them; they think we’re all a bunch of rip off merchants. Ouch! (Oh by the way that includes us online marketers too. Double ouch.) Learn why...

thumb

Old Dog Retailer Learns Spectacular New Online Tricks

Traditional, bricks and mortar high street retailer John Lewis founded in 1864 is succeeding brilliantly online it provides a text book example for what Australian retailers need to learn about doing business.

thumb

How Much Does a Website Cost – Part 2

There are many unexpected costs involved when creating an online business. Many business owners simply don’t know what they don’t know and the things they don’t know, often come with a huge financial shock attached to them.

thumb

How Much Does a Website Cost?

thumb

Remarkable Research on What Really Works in Online Marketing

Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so.

thumb

Why Conversion Rate Optimisation Doesn’t Work

Conversion rate optimisation won’t work for most online businesses; at least not straight away for a very obvious reason: You’ve left it too late.

thumb

Speed Traps – Remove the Social Buttons and Improve Conversions

Social media sharing buttons are one of the biggest drags on any website’s performance, but would you remove them altogether to get more business and conversions?

thumb

How Much Does Blogging Cost?

Neil Patel who writes a great blog at QuickSprout listed how much it costs him to blog every month and be successful. Over $20,000 a month might cause most of us to gulp but it begs the question: How much is your business, prepared to spend on its blogging strategy to make it actually work?

thumb

Titles Can Kill or Convert – What are Yours Doing?

Titles, headlines and headings cause more confusion for online writers than anything else. Get them right, and you'll get more traffic, engagement and conversions; get them wrong and you get nothing.

thumb

Dinosaurs, Structured Data and the NBN – Are You Ready?

Digitally aware or a blissfully ignorant dinosaur? - how many businesses really know how paradigm shifting the NBN will be and what it means for them, or are even ready for it?

thumb

NBN Will Bypass the Web

Australia's National Broadband Network is much more than a glorified internet connection, a fact not understood by most people including business.